Brand Engagement Manager
In her role, she manages the general marketing plan of La Red Hispana media network brand, strengthening brand awareness, engagement and consistency, using online and offline platforms. She’s responsible for the planning, design, review, approval, and execution of content, PR, digital, social media & events general strategy. She also manages HCN team members’ efforts to ensure that all of the educational and informational media campaigns are timely and effective. She’s the point of contact with our nonprofit and government sponsors and clients.
Diana was born in Bogota, Colombia. She graduated from The Jorge Tadeo Lozano University, with a Bachelor in Advertising. Prior to joining HCN, she founded Primăvară Diseño a design and stationery company leading the marketing and sales strategies of the brand. Previously, she managed advertisement campaigns for specialized and general-appeal conventions across various economic sectors in the largest fair and convention center in Colombia, Corferias. Diana also served as marketing and communications coordinator for the Chrysler headquarters in her country .
Outside of HCN, she enjoys studying languages, illustrating, international travels, watching animation films and creating kawaii-style designs.