Careers Research and Insights Strategist

Hispanic Communications Network (HCN) seeks an innovative, experienced Research and Insights Strategist with deep experience in market research to support initiatives across clients and projects. In this position, you will work to support HCN (client-facing, full-service social impact agency) and La Red Hispana (public-facing multimedia networks) services and platforms – all of which have one mission: to improve quality of life for Hispanics/Latinx and Multicultural communities living in the US. Your focus will be to conduct and analyze market research on Hispanic and Multicultural audiences. This includes developing data- and culture-driven marketing and communications strategies, audience profiles, creative briefs, proof points, strategies and paid/earned media plans, that translate marketing and research objectives into actionable insights for our Creative, and Media and Business Development Departments. 

As a Research and Insights Strategist, you are a strategic thinker who is always curious and takes initiative. You’re motivated to uncover new insights and are skilled at reviewing, analyzing, curating, and utilizing qualitative and quantitative research and data to reveal and support key themes and findings. You’re used to applying desktop research as a starting place to dig into trends, and reviewing – and even leading – both primary and tertiary research reports to solidify new insights that inform custom client branding, marketing and media initiatives, creative campaigns, growth strategies and new business pitches. You must be solutions-oriented by taking a problem and finding a way to solve it with innovative and creative ideas. Trends and staying on top of “new things” is important to bring specific Multicultural nuances in everything we do. You must love data and strategic creative thinking, and working closely with internal and external teams to bring applicable data to life. 


In this role you will:                                                                

  • Lead all Hispanic and Multicultural market, audience, media and brand research and strategies
  • Excel at gathering data, extracting meaningful insights, and creating impactful stories that drive growth and unique points of view
  • Uncover and distill findings and insights from primary and secondary Hispanic and Multicultural consumer and cultural research to inform marketing activities, creative campaigns and new business approaches
  • Support Department leads with insights by developing audience segments / profiles / learning journeys, and deliver marketing, advertising and creative strategies, creative briefs, concept rationales, and subject matter expert level support 
  • Pitch clients by providing insights, data and Multicultural nuances that serve as the foundation for team’s recommended approaches
  • Lead all internal and contracted efforts for primary research (eg, focus groups,  surveys, in-depth interviews, listening sessions, guided conversations)
  • Use tertiary research approaches, including literacy reviews, social listening, search trends, and audience tools (eg, MRI/Simmons, GWI, Claritas, etc)
  • Provocatively seek out and contribute unexpected insights that can only be found through an integrated data perspective, combined with layered cultural nuances, and effectively communicate them to teammates and clients
  • Stay ahead of relevant client-industry and audience trends to support agency thought leadership and internal teams
  • Partner closely with your colleagues in the Creative Department, inspiring fresh, original ideas that are rooted in culture, and in human and business insight
  • Integrate insights and consumer behaviors into go-to-market strategies


Experience/Skills You Already Have:

  • 4+ years of primary marketing or consumer research and insights experience, developing strategies and providing roadmaps based on analyzing data and identifying unique insights, trends, motivators and key drivers
  • Experience conducting, interpreting, and generating actionable insights from bespoke research projects
  • Skilled at synthesizing data and telling stories from data that align to best practices, business goals, and compelling presentations
  • Ability to identify and layer in cultural nuances that uniquely place HCN as a leading culturally-driven agency
  • Proven track record of turning insights into client recommendations
  • Work in a cross-functional environment and collaborating across Departments
  • Demonstrated ability to synthesize data from both quantitative and qualitative methods, and use both approaches to formulate hunches, validate hypotheses, and produce high quality, unique insights
  • Strong verbal and written communication skills, and experience interfacing with clients
  • Detail-oriented and organized approach to project management and strategy
  • Ability to manage complex projects with multiple stakeholders and priorities
  • Embrace working in a fast-paced, continually evolving environment
  • Experience working on Public Health and at-risk populations accounts is a plus



  • Fully bicultural with professional and lived/personal experience that can be applied to your work (eg, layering in cultural nuances when analyzing data, etc)
  • Minimum of a BA/BS degree in Marketing, communications or any related field
  • Passion for or experience in US Hispanic/Latinx issues
  • Superior organization and exceptional attention to detail. Self-starter, proactive, able to work independently and in team settings
  • Be able to foster an environment that encourages risk-taking, innovation and creativity
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment, with highest quality and quantitative outputs


How to Apply:

Submit a customized letter of interest outlining your unique value proposition to HCN / La Red Hispana, as well as your CV, salary history, references, and links to digital and social media from your professional or personal portfolio via careers@hcnmedia.com with the subject line: Research and Insights Strategist.