Digital Media Director
Mariana coordinates HCN’s La Red Hispana websites and social media channels, including digital multimedia content development, messaging and community management. For our nonprofit and government client’s social impact campaigns, she leads digital and social media elements, ranging from branding and voice to creative elements, fan acquisition and engagement strategies. Mariana is also responsible for building HCN’s new digital affiliate network, which is currently underway to recruit digital influencers who publish HCN’s multimedia content in ways that reach expanding Latino online and mobile networks in both Spanish and English.
Before joining Hispanic Communications Network, Mariana developed and translated content for different platforms, such as livestrong.com, ehowenespanol.com and muyfitness.com. She has a background in design and media, creating documentaries, short and animation videos for a variety of institutions.
Mariana was born in Buenos Aires, Argentina and grew up studying both English and Spanish at a bilingual school. She enjoys interacting with different cultures, traveling and spending time outdoors.