Senior Director of Digital and Media Strategy
Antoinette Mendoza is the Senior Director of Digital and Media Strategy at Hispanic Communication Network. She is responsible for helping drive the overall digital strategy and marketing efforts for both the HCN’s brands and those of its partner, and client teams; to support all branding efforts by identifying and executing actionable roadmaps to success. She drives consistency across HCN and its platforms to ensure the highest cultural competency and quality that results in positive audience engagement as well as client development and retention; and, to achieve our corporate vision and goals to improve quality of life for Hispanics/Latinx in the US.
Antoinette is an experienced Digital Marketer with 10+ yrs in digital experience and 7 years on the agency side. She is an expert at strategically planning and managing clients’ full funnel digital paid media campaigns across search, social and programmatic. Antoinette’s has strength in direct-to-consumer lead generation campaigns. She is skilled in industry verticals including healthcare, travel, e-commerce fashion apparel and CPG food & beverage. Brands she has worked with include ChristianaCare, Community Care Plan, Perry Ellis, Cubavera, Original Penguin, Callaway Apparel, Royal Caribbean International, Marriott Hotel Portfolio: Ritz-Carlton, St. Regis, JW Marriot, The Luxury Collection, W hotels, Sheraton, Westin, Courtyard, Four Points, Aloft, and Tampico Beverages.
Antoinette is a graduate of Florida International University with a Bachelor of Arts in Elementary Education and certified in Google Ads and Google Analytics.