Summary of Work Samples

1. Promotional Videos

• Fire Hire Recruitment, USDA Forest Service
• Get the Green, USDA Forest Service
• Christmas Tree Campaign, USDA Forest Service
• Recreation in Oregon & Washington, USDA Forest Service
• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• We Can Do This, ASPA HHS Vaccine Confidence Public Education Campaign
• Water Safety, Water Sports Foundation
• Ahora es su turno, CMS Medicare COVID Flu Vaccine Campaign
• Return to Screening Campaign, American Cancer Society
• ResCare Advertising Campaign
• Congenital Syphilis, Northwest Portland Area Indian Health Board – KAT & Company
• Diabetes Prevention Program, CDC – KAT & Company
• Voter Engagement, AARP – KAT & Company

2. Graphic Treatments

• Christmas Tree Campaign, USDA Forest Service
• Fire Hire Recruitment, USDA Forest Service
• Health Within Our Reach / Salud a Nuestro Alcance Brand Identity, Centro de los Derechos del Migrante
• African Swine Fever Campaign, USDA APHIS
• COVID Flu Vaccine Campaign, CMS Medicare
• American Asian Outreach Campaign, US Decennial Census 2020
• Return to Screening, American Cancer Society
• Voter Education Campaign, Hillsborough County
• Congenital Syphilis Poster, Northwest Portland Area Indian Health Board – KAT & Company
• Voter Engagement, AARP – KAT & Company

3. Audio Clips

• Evita los incendios, USDA Forest Service
• Christmas Tree Campaign, USDA Forest Service
• African Swine Fever Campaign, USDA APHIS
• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• COVID -19 Public Education Campaign Native American
• HHS COVID -19 Public Education Campaign African American Radio PSAs
• Salud a Nuestro Alcance, Centro de los Derechos del Migrante
• Trabajos en FEMA, FEMA
• Water Safety, Water Sports Foundation

4. Landing Pages

• Fire Hire Recruitment, USDA Forest Service
• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• Mis/Disinformation Campaign, CDC Foundation
• Verizon “Linsanity” Campaign
• AARP Landing Page Chinese
• Washington State Department of Licensing’s ID2023 Campaign
• Wisconsin Women, Infants, and Children (WIC) Mom Strong Campaign Landing Page
• Wisconsin Department of Justice – School Safety Website

1. Promotional Videos

Region 5 Fire Hire Jobs Recruitment 

Public Service Announcements and Advertising Campaign to increase diversity among candidates and to fill temporary and permanent positions within the Forest Service.

• Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in Region 5, California in the face of increasing wildfire activity.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment

Get the Green: What This Means To Me

• Program Objective: Increase visibility of USFS programs by leveraging the power of social media to reach Hispanic school aged children and young adults.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 2011

Get the Green

Christmas Tree Permit Media Tour

Public Service Announcements and Media Tour to encourage the use of Christmas trees permits.

• Program Objective: Educate Spanish-preferring Hispanics in USFS Region 5 about how to obtain permits to cut Christmas trees in designated national forest areas.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 2021

USDA FS Christmas Tree

Region 6 Recreation Campaign 

Public Service Announcements and Social Media Campaign to encourage Latinos to visit their national forest in Oregon and Washington.

• Program Objective: Encourage Spanish-speaking US Hispanics in Oregon and Washington to take advantage of their national forests to conduct recreational activities.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 2018

Recreation in Oregon & Washington

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For:The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – July 2023

Don’t Miss the Game

We Can Do This, ASPA HHS Vaccine Confidence Public Education Campaign

U.S. Department of Health & Human Services We Can Do This Vaccine Confidence Public Education Campaign

• Program Objective: Increase vaccine uptake in eligible audiences in an effort to prevent hospitalizations and deaths from COVID.
• Client Sample Was Produced For: U.S. Department of Health & Human Services
• Date of Sample item: 2021
• Target Audience: AANHPI
• Languages: Vietnamese, Native Hawaiian and Pacific Islander, Filipino, Cantonese, Pan Asian, Korean, Tagalog, Mandarin

Water Safety, Water Sports Foundation

Public Service Announcements and Social Media Campaign to encourage Hispanic/Latino families to use life jackets and practice water sports safely.

• Program Objective: Interview with Henry Cespedes, United States Coast Guard Auxiliary’s Flotilla 67, to educate Hispanic families about the importance of water safety.
• Client Sample Was Produced For: Water Sports Foundation
• Date of Sample item: 2022

Bienvenidos a America Interview with Henry Cespedes

CMS Medicare COVID Flu Vaccine Campaign

• Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Target Audience: Men and women 65+

Dra Peralta – Ahora es su Turno

Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya

• Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+

ResCare Advertising Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Advertise the benefits offered by ResCare.
• Client Sample Was Produced For: ResCare
• Date of Sample item: 2021
• Target Audience: Audiences most likely to need ResCare (unemployed, post-correctional)

Traffic Dad

Public Service Announcements to motivate Asian-Americans to complete the 2020 Census

• Program Objective: Motivate Asian-Americans to Complete the 2020 Census.
• Client Sample Was Produced For: US Census Bureau
• Date of Sample item: 2020

Traffic Dad PSA 60 Seconds

Congenital Syphilis, Partner – KAT & Company

• Program Objective: To increase syphilis screenings for pregnant women.
• Client Sample Was Produced For: Northwest Portland Area Indian Health Board
• Date of Sample item: September 2022

Congenital Syphilis 30-second Video PSA

Diabetes Prevention Program, Partner – KAT & Company

• Program Objective: To raise awareness and increase attendance in diabetes prevention programs.
• Client Sample Was Produced For: CDC
• Date of Sample item: December 2022

Diabetes Prevention Program Overview PSA

Voter Engagement PSA – KAT & Company

• Program Objective: To increase voter engagement within American Indian audiences.
• Client Sample Was Produced For: AARP
• Date of Sample item: October 2020

Voter Engagement 30-Second PSA

2. Graphic Treatments

Christmas Tree Permit Media Tour

Public Service Announcements and Media Tour to encourage the use of Christmas trees permits.

• Program Objective: Educate Spanish-preferring Hispanics in USFS Region 5 about how to obtain permits to cut Christmas trees in designated national forest areas.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 2021

USDA FS Christmas Tree

Region 5 Fire Hire Jobs Recruitment 

Public Service Announcements and Advertising Campaign to increase diversity among candidates and fill positions.

• Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in the face of increasing wildfire activity.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment Banner Ad

Health Within Our Reach / Salud a Nuestro Alcance

Brand Identity Campaign

• Program Objective: Assist Centro de los Derechos del Migrante (CDM) to create a cohesive communications identity for the newly launched Coalition supporting food workers’ health, funded by the CDC.
• Client Sample Was Produced For: Centro de los Derechos del Migrante
• Date of Sample item: 2021

Health Within Our Reach / Salud a Nuestro Alcance Brand Identity

African Swine Fever Campaign, USDA APHIS

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
• Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
• Date of Sample item: October – December 2021
• Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
• Format: Digital Banner, Digital Ads

Size: 300×600

Size: 300×250

Size: 320×50

CMS Medicare COVID Flu Vaccine Campaign

CMS Medicare Flu Vaccine

• Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Format: Print Ad, Digital Ads

US Decennial Census 2020, American Asian Outreach Campaign

2020 Census Integrated Communications Campaign

• Program Objective: Motivate everyone to complete the 2020 Census “once, only once, and in the right place.”
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January – July 2020
• Target Audience: Asian American
• Languages: Vietnamese, Chinese Traditional, Filipino, Korean
• Format: Print and digital static

Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya

• Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+
• Format: Digital Ad, Social Media

Hillsborough County Voter Education Campaign

• Program Objective: Increase voter registration within one of Florida’s largest counties.
• Client Sample Was Produced For: Hillsborough County Voter Education Campaign
• Date of Sample item: October 2020
• Target Audiences: General Population, Black/African American, Hispanic/Spanish Speakers, Young Voters
• Format: Media Buying Examples, Billboards, Bus Wraps, Social Media Ads, Gas Pump Digital, Airport Digital

Congenital Syphilis Poster, Kat & Company

• Program Objective: To increase syphilis screenings for pregnant women.
• Client Sample Was Produced For: Northwest Portland Area Indian Health Board
• Target Audience: September 2022

Voter Engagement Social Media Banner

• Program Objective: To increase voter engagement within American Indian audiences.
• Client Sample Was Produced For: AARP
• Target Audience: October 2020

Evita los incendios, Fire Prevention Radio Campaign

• Program Objective: Create awareness of fire prevention measures in USFS Region 3, a location with a high prevalence of wildfires.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 2017-2022

Hispanic Fire Prevention Radio Campaign

Christmas Tree Permit Media Tour

Public Service Announcements and Media Tour to encourage the use of Christmas trees permits.

• Program Objective: Educate Spanish-preferring Hispanics in USFS Region 5 about how to obtain permits to cut Christmas trees in designated national forest areas.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 2021

USDA FS Christmas Tree

African Swine Fever Campaign, USDA APHIS

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
• Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
• Date of Sample item: October – December 2021
• Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
• Format: 30s Radio PSAs, English & Spanish

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – January 2022 (contract continues to present day)
• Format: 30s Radio PSA Spanish, Podcast with María Elena Salinas – English

COVID -19 Public Education Campaign Native American

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures.
• Client Sample Was Produced For: US Health and Human Services
• Date of Sample item: May 2021
• Format: 60s Radio PSA

US Decennial Census 2020 – Native American Outreach Campaign

2020 Census

• Program Objective: Education, inform AIAN citizens about the 2020 Census and encourage them to fill out the Census form.
• Client Sample Was Produced For: US Census Bureau
• Date of Sample item: December 2019
• Target Audience: American Indian/Alaska Native

HHS COVID -19 Public Education Campaign African American Radio PSAs

COVID-19 Public Education Campaign

• Program Objective: Implement a national COVID-19 public education campaign to provide clear, accurate, and actionable information to educate the public about how to combat COVID-19 and the flu.
• Client Sample Was Produced For: U.S. Dept. of Health & Human Services (HHS)
• Date of Sample item: 2021
• Target Audience: Audiences most at risk: low-income communities, communities of color, rural audiences, and those over the age of 65.

Trabajos en FEMA, FEMA

English and Spanish Public Service Announcements in Puerto Rico after Hurricane Maria.

• Program Objective: Following the devastation of Hurricane Maria, HCN worked with FEMA to promote hiring opportunities to aid in the Puerto Rico recovery.
• Client Sample Was Produced For: FEMA
• Date of Sample item: 2017
• URL: Trabajos en FEMA – La Red Hispana

Trabajos in FEMA / Jobs in FEMA

Water Safety, Water Sports Foundation

Public Service Announcements and Social Media Campaign to encourage Hispanic/Latino families to use life jackets and practice water sports safely.

• Program Objective:Encourage individuals to wear life jackets and engage in safe practices while enjoying water sports.
• Client Sample Was Produced For: Water Sports Foundation
• Date of Sample item: 2020-2021

4.Landing Pages

Region 5 Fire Hire Jobs Recruitment

Public Service Announcements and Advertising Campaign to increase diversity among candidates and fill positions.

• Program Objective: Provide an online guide for Spanish-speaking and Low-English proficiency applicants to apply for USFS fire hire jobs.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment Web Page

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – July 2023
• Url: juntossipodemos.hhs.gov

CDC Foundation Mis/Disinformation Campaign

• Program Objective: Support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combating social media misinformation and disinformation.
• Client Sample Was Produced For: CDC Foundation
• Date of Sample item: September 2021 – April 2022
• Target Audience: Hispanic/Latino
• Url: www.elbeacon.org/es | www.elbeacon.org

Salud a Nuestro Alcance – Centro de los Derechos del Migrante, Inc

Salud a Nuestra Alcance / Health Within our Reach

• Program Objective: Combat misinformation and promote full access to health at work among communities of frontline workers by creating and promoting a space where they can easily navigate to find useful information.
• Client Sample Was Produced For: Centro de los Derechos del Migrante, Inc. (under a cooperative agreement with US Centers for Disease Control)
• Date of Sample item: October 2021
• Target Audience: Migrant workers in the meat processing industry with an emphasis on the Mexican community
• Url: juntossipodemos.hhs.gov
• Languages: Spanish, Haitian Creole

Verizon “Linsanity” Campaign

• Program Objective: Promote Jeremy Lin’s “Linsanity” movie by developing a campaign around the movie’s opening, including opening night activation and a sweepstakes.
• Client Sample Was Produced For: Verizon
• Date of Sample item: August 2013
• Languages: Chinese, English, Korean

AARP Landing Page Chinese

• Program Objective: Broaden AARP’s visibility and programming to reach diverse Asian American audiences.
• Client Sample Was Produced For: AARP
• Date of Sample item: 2022
• Url: chinese.aarp.org
• Language: Traditional and Simplified Chinese

Washington State Department of Licensing’s ID2023 Campaign

• Program Objective: Increase Washingtonians’ awareness of the upcoming deadline to comply with the federal REAL ID law.
•  Client Sample Was Produced For: Washington State Department of Licensing
• Date of Sample item: 2022
• Urls: www.id2023wa.com/vi | www.id2023wa.com/ko | www.id2023wa.com/zh
• Language: Vietnamese, Korean, Simplified Chinese

Wisconsin Women, Infants, and Children (WIC) Mom Strong Campaign Landing Page

• Program Objective: Increase awareness of the WIC program and help pregnant women, new mothers, and young children eat well, learn about nutrition, and stay healthy.
• Client Sample Was Produced For: Wisconsin WIC
• Date of Sample item: 2021
• Target Audience: All women, especially moms, with a particular focus on African American and Hispanic women ages 18–35
• Urls: wicmomstrong.com
• Languages: English, Spanish

Wisconsin Department of Justice – School Safety Website

• Program Objective: School Safety Campaign – “Speak Up, Speak Out”, by establishing a brand for the statewide confidential threat reporting system for Wisconsin schools.
• Client Sample Was Produced For: The Wisconsin Department of Justice (DOJ) Office of School Safety (OSS)
• Date of Sample item: 2020
• Target Audience: Students, parents, and other key influencers in elementary through high schools
• Urls: www.speakup.widoj.gov