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Work Samples – HRSA BPA bid

Summary of Work Samples

1. Promotional Videos

  • Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
  • We Can Do This,  ASPA HHS Vaccine Confidence Public Education Campaign
  • Ahora es su turno, CMS Medicare COVID Flu Vaccine Campaign
  • Return to Screening Campaign, American Cancer Society
  • Louisiana National Guard Recruiting Campaign
  • Papa John’s Pride Month Campaign
  • National Museum of African American Music Black and Proud Campaign
  • Fire Hire Recruitment, USDA Forest Service
  • Donacion de Organos (Organ Donation) Christmas PSA, HRSA DoT
  • Ignore Misinformation and Get Vaccinated, CDC Foundation
  • Carreras en Enfermería – Nurse Profile Videos, NAHN
  • CMS Fraud – It is Good to Know What to Do, CPS
  • Hablemos de Salud Mental: Mental Health and Technology Among Youths, RWJF
  • Super M!, RWJF
  • Salud a Nuestro Alcance, Centro de los Derechos del Migrante

2. Graphic Treatments

  • Fire Hire Recruitment, USDA Forest Service
  • How to Read a Cleaning Label Training Graphic & Project FirstLine Brand Poster
  • Skin Facts, FDA OMHHE
  • Pesticide Safety Sign, EPA
  • Carreras en Enfermería, NAHN
  • Actúa contra el SIDA – Act Against Aids, CDC-NCHHSTP
  • African Swine Fever Campaign, USDA APHIS
  • CMS Medicare COVID Flu Vaccine Campaign
  • US Decennial Census 2020 – American Asian Outreach Campaign
  • Return to Screening, American Cancer Society
  • Hillsborough County Voter Education Campaign
  • National Museum of African American Music Black and Proud Campaign

3. Audio Clips

  • African Swine Fever Campaign, USDA APHIS
  • Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
  • COVID-19 Public Education Campaign Native American
  • HHS COVID -19 Public Education Campaign African American Radio PSAs
  • Donacion de Organos (Organ Donation) Christmas PSA, HRSA DoT
  • Evita los incendios, USDA Forest Service
  • Ignore Misinformation and Get Vaccinated, CDC Foundation
  • Carreras en Enfermería, NAHN
  • Pesticide Safety – Precautions in the Home PSA, EPA
  • Let’s Stop HIV Together Radio PSA, CDC

4. Landing Pages

  • Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
  • CDC Foundation Mis/Disinformation Campaign
  • Verizon “Linsanity” Campaign
  • AARP Landing Page Chinese
  • Washington State Department of Licensing’s ID2023 Campaign
  • Salud a Nuestro Alcance, Centro de los Derechos de los Migrantes
  • Fire Hire Recruitment, USDA Forest Service
  • Hablemos de Salud Mental, RWJF
  • Recovery Month Landing Page, SAMHSA

1. Promotional Videos

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
  • Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
  • Client Sample Was Produced For:The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
  • Date of Sample item: August 2020 – January 2022 (contract continues to present day)

Don’t Miss the Game

Encourages Hispanic audiences to get the COVID-19 vaccine and booster shots by telling a relatable story. Awards: Two Telly Awards and Two Communicator Distinction Awards.  

Jack of All Trades

Target Audience: Hispanic/Latino health navigators

Glow Up

Target Audience: Hispanic/Latino young adults (English preferring)

Rayo De Esperanza

Target Audience: Hispanic/Latino older adults (65+)


We Can Do This, ASPA HHS Vaccine Confidence Public Education Campaign

U.S. Department of Health & Human Services We Can Do This Vaccine Confidence Public Education Campaign
  • Program Objective: Increase vaccine uptake in eligible audiences in an effort to prevent hospitalizations and deaths from COVID.
  • Client Sample Was Produced For: U.S. Department of Health & Human Services
  • Date of Sample item: 2021
  • Target Audience: AANHPI
  • Languages: Vietnamese, Native Hawaiian and Pacific Islander, Filipino, Cantonese, Pan Asian, Korean, Tagalog, Mandarin

Ripple Effect

Language: Vietnamese
Language: Native Hawaiian, Pacific Islander
Language: Filipino
Language: Cantonese
Language: Pan Asian

1 in 5

Language: Mandarin
Language: Korean

CMS Medicare COVID Flu Vaccine Campaign

  • Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
  • Client Sample Was Produced For: Centers for Medicaid and Medicare Services
  • Date of Sample item: January 2022
  • Target Audience: Men and women 65+

Dra Peralta – Ahora es su Turno


Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya
  • Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2021
  • Target Audience: Hispanic, Spanish-preferring Women 25-54+
 

Louisiana National Guard Recruiting Campaign

  • Program Objective: Enhance exposure to generate increased recruiting efforts for the LANG.
  • Client Sample Was Produced For: Louisiana Air National Guard
  • Date of Sample item: 2019-2020
  • Target Audience: Young adults, 18-22 years old, in rural areas of LA

Papa John’s Pride Month Campaign

  • Program Objective: Drive awareness to highlight employees who work within the Papa John’s company both domestically and internationally (UK).
  • Client Sample Was Produced For: Papa John’s
  • Date of Sample item: June 2021
  • Target Audience: MC and LGBTQIA audiences

National Museum of African American Music Black and Proud Campaign

  • Program Objective: Drive awareness and education of contributions of LGBTIA audience to all genres of music.
  • Client Sample Was Produced For: National Museum of African American Music
  • Date of Sample item: June 2020
  • Target Audience: MC and LGBTQIA audiences

Region 5 Fire Hire Jobs Recruitment 

Public Service Announcements and Advertising Campaign to increase diversity among candidates and to fill temporary and permanent positions within the Forest Service.
  • Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in Region 5, California in the face of increasing wildfire activity.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment


 Donacion de Organos Christmas PSA, HRSA DoT

  • Program Objective: Encourage Spanish-speaking individuals to visit the new donaciondeorganos.gov website for more information about becoming an organ donor.
  • Client Sample Was Produced For: HRSA DoT
  • Date of Sample item: 2021

Donacion de Organos Christmas PSA

https://vimeo.com/858637953?share=copy

Ignore Misinformation and Get Vaccinated, CDC Foundation

  • Program Objective:To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
  • Client Sample Was Produced For: CDC Foundation
  • Date of Sample item: September 2021 – April 2022

Ignora la desinformación y vacúnate


Carreras en Enfermería – Nurse Profile Videos, NAHN

  • Program Objective: To support increase interest in and awareness of nursing careers among Hispanic audiences.
  • Client Sample Was Produced For: National Association of Hispanic Nurses (NAHN) SEPA Grant
  • Date of Sample item: 2016

CMS Fraud – It is Good to Know What to Do, CPS

  • Program Objective: Provide education to at-risk Medicare recipients who may be susceptible to Medicare fraud.
  • Client Sample Was Produced For: CPS
  • Date of Sample item: June 2023

Mental Health and Technology Among Youths, RWJF

  • Program Objective:Communicate vital mental health information to remove stigma and start conversations in Hispanic communities.
  • Client Sample Was Produced For: Robert Wood Johnson Foundation (RWJF)
  • Date of Sample item: 2022

Super M!, RWJF

  • Program Objective: Communicate the importance of voting and the impact that individuals can make on their communities by casting their vote.
  • Client Sample Was Produced For: Robert Wood Johnson Foundation (RWJF)
  • Date of Sample item: 2020

Salud a Nuestro Alcance, Centro de los Derechos del Migrante

  • Program Objective:To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
  • Client Sample Was Produced For: CDC Foundation
  • Date of Sample item: September 2021 – April 2022

Ignora la desinformación y vacúnate


2. Graphic Treatments

Fire Hire Jobs Recruitment, USDA Forest Service

  • Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in the face of increasing wildfire activity.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment Banner Ad


How to Read a Cleaning Label Training Graphic & Project FirstLine Brand Poster

  • Program Objective: Support project learning goals and increase understanding and awareness of the Project FirstLine brand.
  • Client Sample Was Produced For: CDC NCEZID Project FirstLine
  • Date of Sample item: August 2022

Skin Facts, FDA OMHHE

  • Program Objective:Communicate the dangers posed by certain skin lightening products to multicultural communities in the United States.
  • Client Sample Was Produced For: FDA Office of Minority Health and Health Equity (OMHHE)
  • Date of Sample item: 2022

Pesticide Safety Sign, EPA

  • Program Objective:To educate Hispanic audiences about safety and the proper handling of pesticides.
  • Client Sample Was Produced For: National Environmental Protection Agency – Office of Pesticides Programs
  • Date of Sample item: 2022 – 2023

Carreras en Enfermería, NAHN

  • Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2021
  • Target Audience: Hispanic, Spanish-preferring Women 25-54+
  • Format: Digital Ad, Social Media

Actúa contra el SIDA – Act Against Aids, CDC-NCHHSTP

Get Screened Campaign / Revísate Ya
  • Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2021
  • Target Audience: Hispanic, Spanish-preferring Women 25-54+
  • Format: Digital Ad, Social Media

African Swine Fever Campaign, USDA APHIS

  • Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
  • Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
  • Date of Sample item: October – December 2021
  • Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
  • Format: Digital Banner, Digital Ads

Size: 300×600

Size: 300×250

Size: 320×50


CMS Medicare COVID Flu Vaccine Campaign

  • Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
  • Client Sample Was Produced For: Centers for Medicaid and Medicare Services
  • Date of Sample item: January 2022
  • Format: Print Ad, Digital Ads

US Decennial Census 2020, American Asian Outreach Campaign

2020 Census Integrated Communications Campaign
  • Program Objective: Motivate everyone to complete the 2020 Census “once, only once, and in the right place.”
  • Client Sample Was Produced For: Centers for Medicaid and Medicare Services
  • Date of Sample item: January – July 2020
  • Target Audience: Asian American
  • Languages: Vietnamese, Chinese Traditional, Filipino, Korean
  • Format: Print and digital static

Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya
  • Program Objective: Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
  • Client Sample Was Produced For: American Cancer Society
  • Date of Sample item: August 2021
  • Target Audience: Hispanic, Spanish-preferring Women 25-54+
  • Format: Digital Ad, Social Media
 

Hillsborough County Voter Education Campaign

  • Program Objective: Increase voter registration within one of Florida’s largest counties.
  • Client Sample Was Produced For: Hillsborough County Voter Education Campaign
  • Date of Sample item: October 2020
  • Target Audiences: General Population, Black/African American, Hispanic/Spanish Speakers, Young Voters
  • Format: Media Buying Examples, Billboards, Bus Wraps, Social Media Ads, Gas Pump Digital, Airport Digital

National Museum of African American Music Black and Proud Campaign

  • Program Objective: Drive awareness and education of contributions of LGBTIA audience to all genres of music.
  • Client Sample Was Produced For: National Museum of African American Music
  • Date of Sample item: June 2020
  • Target Audience: MC and LGBTQIA audiences
 

3. Audio Clips

African Swine Fever Campaign, USDA APHIS
COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
  • Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
  • Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
  • Date of Sample item: October – December 2021
  • Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
  • Format: 30s Radio PSAs, English & Spanish

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
  • Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
  • Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
  • Date of Sample item: August 2020 – January 2022 (contract continues to present day)
  • Format: 30s Radio PSA Spanish, Podcast with María Elena Salinas – English

COVID -19 Public Education Campaign Native American

  • Program Objective: Increase vaccine confidence while reinforcing basic prevention measures.
  • Client Sample Was Produced For: US Health and Human Services
  • Date of Sample item: May 2021
  • Format: 60s Radio PSA

HHS COVID -19 Public Education Campaign African American Radio PSAs

COVID-19 Public Education Campaign
  • Program Objective: Implement a national COVID-19 public education campaign to provide clear, accurate, and actionable information to educate the public about how to combat COVID-19 and the flu.
  • Client Sample Was Produced For: U.S. Dept. of Health & Human Services (HHS)
  • Date of Sample item: 2021
  • Target Audience: Audiences most at risk: low-income communities, communities of color, rural audiences, and those over the age of 65.

Donacion de Organos (Organ Donation) Christmas PSA, HRSA DoT

  • Program Objective: Encourage Spanish-speaking listeners to consider organ donation and communicate the benefits of donation.
  • Client Sample Was Produced For: HRSA
  • Date of Sample item: 2015

Evita los incendios, Fire Prevention Radio Campaign

  • Program Objective: Create awareness of fire prevention measures in USFS Region 3, a location with a high prevalence of wildfires.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 2017-2022

Hispanic Fire Prevention Radio Campaign


Ignore Misinformation and Get Vaccinated, CDC Foundation

  • Program Objective: To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
  • Client Sample Was Produced For: CDC Foundation
  • Date of Sample item: September 2021 – April 2022

Carreras en Enfermería, NAHN

  • Program Objective: To support increase interest in and awareness of nursing careers among Hispanic audiences.
  • Client Sample Was Produced For: National Association of Hispanic Nurses (NAHN) SEPA Grant
  • Date of Sample item: 2016

Pesticide Safety – Precautions in the Home PSA, EPA

  • Program Objective: To educate Hispanic audiences about safety and the proper handling of pesticides.
  • Client Sample Was Produced For: National Environmental Protection Agency – Office of Pesticides Programs
  • Date of Sample item: 2022 – 2023

Let’s Stop HIV Together Radio PSA, CDC

  • Program Objective: Advance the national HIV/AIDS strategy by increasing HIV awareness and prevention among affected Hispanics, aiming to decrease HIV infections and improve health outcomes for those living with HIV/AIDS.
  • Client Sample Was Produced For: CDC National Center for HIV, Viral Hepatitis, STD, and TB Prevention (NCHHSTP)
  • Date of Sample item: 2016

Landing Pages

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign
  • Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
  • Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
  • Date of Sample item: August 2020 – January 2022 (contract continues to present day)
  • Url: juntossipodemos.hhs.gov

CDC Foundation Mis/Disinformation Campaign

  • Program Objective: Support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combating social media misinformation and disinformation.
  • Client Sample Was Produced For: CDC Foundation
  • Date of Sample item: September 2021 – April 2022
  • Target Audience: Hispanic/Latino
  • Url: www.elbeacon.org/es | www.elbeacon.org

Verizon “Linsanity” Campaign

  • Program Objective: Promote Jeremy Lin’s “Linsanity” movie by developing a campaign around the movie’s opening, including opening night activation and a sweepstakes.
  • Client Sample Was Produced For: Verizon
  • Date of Sample item: August 2013
  • Languages: Chinese, English, Korean

AARP Landing Page Chinese

  • Program Objective: Broaden AARP’s visibility and programming to reach diverse Asian American audiences.
  • Client Sample Was Produced For: AARP
  • Date of Sample item: 2022
  • Url: chinese.aarp.org
  • Language: Traditional and Simplified Chinese

Washington State Department of Licensing’s ID2023 Campaign

  • Program Objective: Increase Washingtonians’ awareness of the upcoming deadline to comply with the federal REAL ID law.
  •  Client Sample Was Produced For: Washington State Department of Licensing
  • Date of Sample item: 2022
  • Urls: www.id2023wa.com/vi | www.id2023wa.com/ko | www.id2023wa.com/zh
  • Language: Vietnamese, Korean, Simplified Chinese

Salud a Nuestro Alcance – Centro de los Derechos del Migrante, Inc

Salud a Nuestra Alcance / Health Within our Reach
  • Program Objective: Combat misinformation and promote full access to health at work among communities of frontline workers by creating and promoting a space where they can easily navigate to find useful information.
  • Client Sample Was Produced For: Centro de los Derechos del Migrante, Inc. (under a cooperative agreement with US Centers for Disease Control)
  • Date of Sample item: October 2021
  • Target Audience: Migrant workers in the meat processing industry with an emphasis on the Mexican community
  • Url: saludanuestroalcalnce.org

Fire Hire Jobs Recruitment

  • Program Objective: Provide an online guide for Spanish-speaking and Low-English proficiency applicants to apply for USFS fire hire jobs.
  • Client Sample Was Produced For: USDA Forest Service
  • Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment Web Page


Hablemos de Salud Mental Landing Page, RWJF

  • Program Objective: Support RWJF’s ongoing health education initiatives tackling such sensitive topics as mental health.
  •  Client Sample Was Produced For: Robert Wood Johnson Foundation (RWJF)
  • Date of Sample item: 2023
  • Url: laredhispana.org/hablemosdesaludmental

 SAMHSA Recovery Month Landing Page

  • Program Objective:Support SAMHSA’s National Recovery Month activities by educating Spanish-preferring Americans about ttreatment and mental health services available to those with substance abuse problems.
  •  Client Sample Was Produced For: SAMHSA
  • Date of Sample item: 2017-2023
  • Url: laredhispana.org/marihuana