Summary of Work Samples

1. Promotional Videos

• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• We Can Do This,  ASPA HHS Vaccine Confidence Public Education Campaign
• Ahora es su turno, CMS Medicare COVID Flu Vaccine Campaign
• Return to Screening Campaign, American Cancer Society
• Louisiana National Guard Recruiting Campaign
• Papa John’s Pride Month Campaign
• National Museum of African American Music Black and Proud Campaign
• Fire Hire Recruitment, USDA Forest Service
• Donacion de Organos (Organ Donation) Christmas PSA, HRSA DoT
• Ignore Misinformation and Get Vaccinated, CDC Foundation
• Carreras en Enfermería – Nurse Profile Videos, NAHN
• CMS Fraud – It is Good to Know What to Do, CPS
• Hablemos de Salud Mental: Mental Health and Technology Among Youths, RWJF
• Super M!, RWJF
• Salud a Nuestro Alcance, Centro de los Derechos del Migrante

2. Graphic Treatments

• Fire Hire Recruitment, USDA Forest Service
• How to Read a Cleaning Label Training Graphic & Project FirstLine Brand Poster
• Skin Facts, FDA OMHHE
• Pesticide Safety Sign, EPA
• Carreras en Enfermería, NAHN
• Actúa contra el SIDA – Act Against Aids, CDC-NCHHSTP
• African Swine Fever Campaign, USDA APHIS
• CMS Medicare COVID Flu Vaccine Campaign
• US Decennial Census 2020 – American Asian Outreach Campaign
• Return to Screening, American Cancer Society
• Hillsborough County Voter Education Campaign
• National Museum of African American Music Black and Proud Campaign

3. Audio Clips

• African Swine Fever Campaign, USDA APHIS
• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• COVID-19 Public Education Campaign Native American
• HHS COVID -19 Public Education Campaign African American Radio PSAs
• Donacion de Organos (Organ Donation) Christmas PSA, HRSA DoT
• Evita los incendios, USDA Forest Service
• Ignore Misinformation and Get Vaccinated, CDC Foundation
• Carreras en Enfermería, NAHN
• Pesticide Safety – Precautions in the Home PSA, EPA
• Let’s Stop HIV Together Radio PSA, CDC

4. Landing Pages

• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• CDC Foundation Mis/Disinformation Campaign
• Verizon “Linsanity” Campaign
• AARP Landing Page Chinese
• Washington State Department of Licensing’s ID2023 Campaign
• Salud a Nuestro Alcance, Centro de los Derechos de los Migrantes
• Fire Hire Recruitment, USDA Forest Service
• Hablemos de Salud Mental, RWJF
• Recovery Month Landing Page, SAMHSA

1. Promotional Videos

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For:The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – January 2022 (contract continues to present day)

Don’t Miss the Game

We Can Do This, ASPA HHS Vaccine Confidence Public Education Campaign

U.S. Department of Health & Human Services We Can Do This Vaccine Confidence Public Education Campaign

• Program Objective: Increase vaccine uptake in eligible audiences in an effort to prevent hospitalizations and deaths from COVID.
• Client Sample Was Produced For: U.S. Department of Health & Human Services
• Date of Sample item: 2021
• Target Audience: AANHPI
• Languages: Vietnamese, Native Hawaiian and Pacific Islander, Filipino, Cantonese, Pan Asian, Korean, Tagalog, Mandarin

CMS Medicare COVID Flu Vaccine Campaign

• Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Target Audience: Men and women 65+

Dra Peralta – Ahora es su Turno

Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya

• Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+

Louisiana National Guard Recruiting Campaign

• Program Objective: Enhance exposure to generate increased recruiting efforts for the LANG.
• Client Sample Was Produced For: Louisiana Air National Guard
• Date of Sample item: 2019-2020
• Target Audience: Young adults, 18-22 years old, in rural areas of LA

Papa John’s Pride Month Campaign

• Program Objective: Drive awareness to highlight employees who work within the Papa John’s company both domestically and internationally (UK).
• Client Sample Was Produced For: Papa John’s
• Date of Sample item: June 2021
• Target Audience: MC and LGBTQIA audiences

National Museum of African American Music Black and Proud Campaign

• Program Objective: Drive awareness and education of contributions of LGBTIA audience to all genres of music.
• Client Sample Was Produced For: National Museum of African American Music
• Date of Sample item: June 2020
• Target Audience: MC and LGBTQIA audiences

 Donacion de Organos Christmas PSA, HRSA DoT

• Program Objective: Encourage Spanish-speaking individuals to visit the new donaciondeorganos.gov website for more information about becoming an organ donor.
• Client Sample Was Produced For: HRSA DoT
• Date of Sample item: 2021

Donacion de Organos Christmas PSA

Ignore Misinformation and Get Vaccinated, CDC Foundation

• Program Objective:To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
• Client Sample Was Produced For: CDC Foundation
• Date of Sample item: September 2021 – April 2022

Ignora la desinformación y vacúnate

Carreras en Enfermería – Nurse Profile Videos, NAHN

• Program Objective: To support increase interest in and awareness of nursing careers among Hispanic audiences.
• Client Sample Was Produced For: National Association of Hispanic Nurses (NAHN) SEPA Grant
• Date of Sample item: 2016

CMS Fraud – It is Good to Know What to Do, CPS

• Program Objective: Provide education to at-risk Medicare recipients who may be susceptible to Medicare fraud.
• Client Sample Was Produced For: CPS
• Date of Sample item: June 2023

Super M!, RWJF

• Program Objective: Communicate the importance of voting and the impact that individuals can make on their communities by casting their vote.
• Client Sample Was Produced For: Robert Wood Johnson Foundation (RWJF)
• Date of Sample item: 2020

Salud a Nuestro Alcance, Centro de los Derechos del Migrante

• Program Objective:To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
• Client Sample Was Produced For: CDC Foundation
• Date of Sample item: September 2021 – April 2022

Ignora la desinformación y vacúnate

2. Graphic Treatments

Fire Hire Jobs Recruitment, USDA Forest Service

• Program Objective: Reach Spanish-preferring Hispanic candidates to fill vital firefighting positions in the face of increasing wildfire activity.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment Banner Ad

How to Read a Cleaning Label Training Graphic & Project FirstLine Brand Poster

• Program Objective: Support project learning goals and increase understanding and awareness of the Project FirstLine brand.
• Client Sample Was Produced For: CDC NCEZID Project FirstLine
• Date of Sample item: August 2022

Skin Facts, FDA OMHHE

• Program Objective:Communicate the dangers posed by certain skin lightening products to multicultural communities in the United States.
• Client Sample Was Produced For: FDA Office of Minority Health and Health Equity (OMHHE)
• Date of Sample item: 2022

Pesticide Safety Sign, EPA

• Program Objective:To educate Hispanic audiences about safety and the proper handling of pesticides.
• Client Sample Was Produced For: National Environmental Protection Agency – Office of Pesticides Programs
• Date of Sample item: 2022 – 2023

Carreras en Enfermería, NAHN

• Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+
• Format: Digital Ad, Social Media

Actúa contra el SIDA – Act Against Aids, CDC-NCHHSTP

Get Screened Campaign / Revísate Ya

• Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+
• Format: Digital Ad, Social Media

African Swine Fever Campaign, USDA APHIS

• Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
• Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
• Date of Sample item: October – December 2021
• Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
• Format: Digital Banner, Digital Ads

Size: 300×600

Size: 300×250

Size: 320×50

CMS Medicare COVID Flu Vaccine Campaign

• Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Format: Print Ad, Digital Ads

US Decennial Census 2020, American Asian Outreach Campaign

2020 Census Integrated Communications Campaign

• Program Objective: Motivate everyone to complete the 2020 Census “once, only once, and in the right place.”
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January – July 2020
• Target Audience: Asian American
• Languages: Vietnamese, Chinese Traditional, Filipino, Korean
• Format: Print and digital static

Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya

• Program Objective: Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+
• Format: Digital Ad, Social Media

Hillsborough County Voter Education Campaign

• Program Objective: Increase voter registration within one of Florida’s largest counties.
• Client Sample Was Produced For: Hillsborough County Voter Education Campaign
• Date of Sample item: October 2020
• Target Audiences: General Population, Black/African American, Hispanic/Spanish Speakers, Young Voters
• Format: Media Buying Examples, Billboards, Bus Wraps, Social Media Ads, Gas Pump Digital, Airport Digital

National Museum of African American Music Black and Proud Campaign

• Program Objective: Drive awareness and education of contributions of LGBTIA audience to all genres of music.
• Client Sample Was Produced For: National Museum of African American Music
• Date of Sample item: June 2020
• Target Audience: MC and LGBTQIA audiences

3. Audio Clips

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
• Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
• Date of Sample item: October – December 2021
• Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
• Format: 30s Radio PSAs, English & Spanish

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – January 2022 (contract continues to present day)
• Format: 30s Radio PSA Spanish, Podcast with María Elena Salinas – English

COVID -19 Public Education Campaign Native American

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures.
• Client Sample Was Produced For: US Health and Human Services
• Date of Sample item: May 2021
• Format: 60s Radio PSA

HHS COVID -19 Public Education Campaign African American Radio PSAs

COVID-19 Public Education Campaign

• Program Objective: Implement a national COVID-19 public education campaign to provide clear, accurate, and actionable information to educate the public about how to combat COVID-19 and the flu.
• Client Sample Was Produced For: U.S. Dept. of Health & Human Services (HHS)
• Date of Sample item: 2021
• Target Audience: Audiences most at risk: low-income communities, communities of color, rural audiences, and those over the age of 65.

Donacion de Organos (Organ Donation) Christmas PSA, HRSA DoT

• Program Objective: Encourage Spanish-speaking listeners to consider organ donation and communicate the benefits of donation.
• Client Sample Was Produced For: HRSA
• Date of Sample item: 2015

Evita los incendios, Fire Prevention Radio Campaign

• Program Objective: Create awareness of fire prevention measures in USFS Region 3, a location with a high prevalence of wildfires.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 2017-2022

Hispanic Fire Prevention Radio Campaign

Ignore Misinformation and Get Vaccinated, CDC Foundation

• Program Objective: To support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combatting social media misinformation and disinformation.
• Client Sample Was Produced For: CDC Foundation
• Date of Sample item: September 2021 – April 2022

Carreras en Enfermería, NAHN

• Program Objective: To support increase interest in and awareness of nursing careers among Hispanic audiences.
• Client Sample Was Produced For: National Association of Hispanic Nurses (NAHN) SEPA Grant
• Date of Sample item: 2016

Pesticide Safety – Precautions in the Home PSA, EPA

• Program Objective: To educate Hispanic audiences about safety and the proper handling of pesticides.
• Client Sample Was Produced For: National Environmental Protection Agency – Office of Pesticides Programs
• Date of Sample item: 2022 – 2023

Let’s Stop HIV Together Radio PSA, CDC

• Program Objective: Advance the national HIV/AIDS strategy by increasing HIV awareness and prevention among affected Hispanics, aiming to decrease HIV infections and improve health outcomes for those living with HIV/AIDS.
• Client Sample Was Produced For: CDC National Center for HIV, Viral Hepatitis, STD, and TB Prevention (NCHHSTP)
• Date of Sample item: 2016

Landing Pages

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – January 2022 (contract continues to present day)
• Url: juntossipodemos.hhs.gov

CDC Foundation Mis/Disinformation Campaign

• Program Objective: Support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combating social media misinformation and disinformation.
• Client Sample Was Produced For: CDC Foundation
• Date of Sample item: September 2021 – April 2022
• Target Audience: Hispanic/Latino
• Url: www.elbeacon.org/es | www.elbeacon.org

Verizon “Linsanity” Campaign

• Program Objective: Promote Jeremy Lin’s “Linsanity” movie by developing a campaign around the movie’s opening, including opening night activation and a sweepstakes.
• Client Sample Was Produced For: Verizon
• Date of Sample item: August 2013
• Languages: Chinese, English, Korean

AARP Landing Page Chinese

• Program Objective: Broaden AARP’s visibility and programming to reach diverse Asian American audiences.
• Client Sample Was Produced For: AARP
• Date of Sample item: 2022
• Url: chinese.aarp.org
• Language: Traditional and Simplified Chinese

Washington State Department of Licensing’s ID2023 Campaign

• Program Objective: Increase Washingtonians’ awareness of the upcoming deadline to comply with the federal REAL ID law.
•  Client Sample Was Produced For: Washington State Department of Licensing
• Date of Sample item: 2022
• Urls: www.id2023wa.com/vi | www.id2023wa.com/ko | www.id2023wa.com/zh
• Language: Vietnamese, Korean, Simplified Chinese

Salud a Nuestro Alcance – Centro de los Derechos del Migrante, Inc

Salud a Nuestra Alcance / Health Within our Reach

• Program Objective: Combat misinformation and promote full access to health at work among communities of frontline workers by creating and promoting a space where they can easily navigate to find useful information.
• Client Sample Was Produced For: Centro de los Derechos del Migrante, Inc. (under a cooperative agreement with US Centers for Disease Control)
• Date of Sample item: October 2021
• Target Audience: Migrant workers in the meat processing industry with an emphasis on the Mexican community
• Url: saludanuestroalcalnce.org

Fire Hire Jobs Recruitment

• Program Objective: Provide an online guide for Spanish-speaking and Low-English proficiency applicants to apply for USFS fire hire jobs.
• Client Sample Was Produced For: USDA Forest Service
• Date of Sample item: 12/18/2017 – 1/21/2018

USDA USFS R5 Fire Recruitment Web Page

Hablemos de Salud Mental Landing Page, RWJF

• Program Objective: Support RWJF’s ongoing health education initiatives tackling such sensitive topics as mental health.
•  Client Sample Was Produced For: Robert Wood Johnson Foundation (RWJF)
• Date of Sample item: 2023
• Url: laredhispana.org/hablemosdesaludmental

 SAMHSA Recovery Month Landing Page

• Program Objective:Support SAMHSA’s National Recovery Month activities by educating Spanish-preferring Americans about ttreatment and mental health services available to those with substance abuse problems.
•  Client Sample Was Produced For: SAMHSA
• Date of Sample item: 2017-2023
• Url: laredhispana.org/marihuana