“With the COVID-19 pandemic, the US is experiencing the largest health crisis in over a century. Every person in the US – regardless of culture, preferred language, or legal status – needs to be reached, engaged, and cared for in order to stop the virus. Public and private agencies must make quick decisions on how to engage diverse US populations in unified lifesaving response efforts. When considering how to best use multimedia health outreach for COVID-19 – in-culture and in-language communications delivered via trusted voices and regularly consumed media channels will be key to engaging Spanish-speaking communities.”

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