Summary of Work Samples

1. Promotional Videos

• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• We Can Do This,  ASPA HHS Vaccine Confidence Public Education Campaign
• Ahora es su turno, CMS Medicare COVID Flu Vaccine Campaign
• Return to Screening Campaign, American Cancer Society
• US Decennial Census 2020, Native American Outreach Campaign
• ResCare Advertising Campaign
• Department of Defense Sexual Assault Prevention and Response Office (SAPRO) Sexual Assault of Military Men Awareness and Prevention Campaign
• Louisiana National Guard Recruiting Campaign
• Papa John’s Pride Month Campaign
• National Museum of African American Music Black and Proud Campaign

2. Graphic Treatments

• African Swine Fever Campaign, USDA APHIS
• CMS Medicare COVID Flu Vaccine Campaign
• US Decennial Census 2020 – American Asian Outreach Campaign
• Return to Screening, American Cancer Society
• US Small Business Administration Native American Outreach Campaign
• US Decennial Census 2020 – Native American Outreach Campaign
• Department of Defense Suicide Prevention Office (DSPO) Suicide Awareness and Prevention Campaign
• Hillsborough County Voter Education Campaign
• National Museum of African American Music Black and Proud Campaign

3. Audio Clips

• African Swine Fever Campaign, USDA APHIS
• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• COVID -19 Public Education Campaign Native American
• US Decennial Census 2020 – Native American Outreach Campaign
• HHS COVID -19 Public Education Campaign African American Radio PSAs
• Salud a Nuestro Alcance – Centro de los Derechos del Migrante, Inc

4. Landing Pages

• Juntos Sí Podemos, HHS COVID-19 Public Education Campaign
• CDC Foundation Mis/Disinformation Campaign
• Verizon “Linsanity” Campaign
• AARP Landing Page Chinese
• Washington State Department of Licensing’s ID2023 Campaign
• Wisconsin Women, Infants, and Children (WIC) Mom Strong Campaign Landing Page
• Wisconsin Department of Justice – School Safety Website
• Department of Defense Suicide Prevention Office (DSPO) Suicide Awareness and Prevention Campaign

5. Foreign Language Translations

• SBA Translation Services (Transpacific)

1. Promotional Videos

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For:The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – January 2022 (contract continues to present day)

We Can Do This, ASPA HHS Vaccine Confidence Public Education Campaign

U.S. Department of Health & Human Services We Can Do This Vaccine Confidence Public Education Campaign

• Program Objective: Increase vaccine uptake in eligible audiences in an effort to prevent hospitalizations and deaths from COVID.
• Client Sample Was Produced For: U.S. Department of Health & Human Services
• Date of Sample item: 2021
• Target Audience: AANHPI
• Languages: Vietnamese, Native Hawaiian and Pacific Islander, Filipino, Cantonese, Pan Asian, Korean, Tagalog, Mandarin

CMS Medicare COVID Flu Vaccine Campaign

• Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Target Audience: Men and women 65+

Dra Peralta – Ahora es su Turno

Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya

• Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+

US Decennial Census 2020 – Native American Outreach Campaign

2020 Census

• Program Objective: Education, inform AIAN citizens about the 2020 Census and encourage them to fill out the Census form.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Taget Audience: American Indian/Alaska Native

ResCare Advertising Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Advertise the benefits offered by ResCare.
• Client Sample Was Produced For: ResCare
• Date of Sample item: 2021
• Target Audience: Audiences most likely to need ResCare (unemployed, post-correctional)

Department of Defense Sexual Assault Prevention and Response Office (SAPRO) Sexual Assault of Military Men Awareness and Prevention Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Provide creative direction for the development of 6 animated videos and 7 associated collateral addressing male victims of sexual assault in the military.
• Client Sample Was Produced For: Department of Defense Sexual Assault Prevention and Response Office (SAPRO)
• Date of Sample item: September 2020-2022
• Target Audience: Target audience: 17–24- year-old male Service Members
• Note: Assets are in process of approval, and had not been made public by DOD at this time. Please see below snapshots.

Louisiana National Guard Recruiting Campaign

• Program Objective: Enhance exposure to generate increased recruiting efforts for the LANG.
• Client Sample Was Produced For: Louisiana Air National Guard
• Date of Sample item: 2019-2020
• Target Audience: Young adults, 18-22 years old, in rural areas of LA

Papa John’s Pride Month Campaign

• Program Objective: Drive awareness to highlight employees who work within the Papa John’s company both domestically and internationally (UK).
• Client Sample Was Produced For: Papa John’s
• Date of Sample item: June 2021
• Target Audience: MC and LGBTQIA audiences

National Museum of African American Music Black and Proud Campaign

• Program Objective: Drive awareness and education of contributions of LGBTIA audience to all genres of music.
• Client Sample Was Produced For: National Museum of African American Music
• Date of Sample item: June 2020
• Target Audience: MC and LGBTQIA audiences

2. Graphic Treatments

African Swine Fever Campaign, USDA APHIS

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
• Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
• Date of Sample item: October – December 2021
• Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
• Format: Digital Banner, Digital Ads

Size: 300×600

Size: 300×250

Size: 320×50

CMS Medicare COVID Flu Vaccine Campaign

CMS Medicare Flu Vaccine

• Program Objective: Raise awareness among 65+ audiences to get their vaccine, booster and flu shots.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Format: Print Ad, Digital Ads

US Decennial Census 2020, American Asian Outreach Campaign

2020 Census Integrated Communications Campaign

• Program Objective: Motivate everyone to complete the 2020 Census “once, only once, and in the right place.”
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January – July 2020
• Target Audience: Asian American
• Languages: Vietnamese, Chinese Traditional, Filipino, Korean
• Format: Print and digital static

Return to Screening, American Cancer Society

Get Screened Campaign / Revísate Ya

• Program Objective:Build awareness and understanding of the importance of regular cancer screenings; specifically, breast, cervical, colorectal among Hispanic women.
• Client Sample Was Produced For: American Cancer Society
• Date of Sample item: August 2021
• Target Audience: Hispanic, Spanish-preferring Women 25-54+
• Format: Digital Ad, Social Media

US Small Business Administration Native American Outreach Campaign

• Program Objective: Help Native American tribes foster strong reservation economies.
• Client Sample Was Produced For: Division of Economic Development, US Small Business Administration
• Date of Sample item: 2005
• Taget Audience: American Indian
• Format: Print Ad

US Decennial Census 2020 – Native American Outreach Campaign

2020 Census

• Program Objective: Education, inform AIAN citizens about the 2020 Census and encourage them to fill out the Census form.
• Client Sample Was Produced For: Centers for Medicaid and Medicare Services
• Date of Sample item: January 2022
• Taget Audience: American Indian/Alaska Native
• Format: Print Ad

Department of Defense Suicide Prevention Office (DSPO) Suicide Awareness and Prevention Campaign

• Program Objective: DoD effort to raise awareness of suicide and the DoD’s and to prevent suicide among Service Members.
•  Client Sample Was Produced For: DoD Defense Suicide Prevention Office (DSPO)
• Date of Sample item: October 2020
• Target Audience: Leaders and Service Members
• Format: Marketing Collateral, Social Media Banners, presentation materials, Style Guides, Event Products

Hillsborough County Voter Education Campaign

• Program Objective: Increase voter registration within one of Florida’s largest counties.
• Client Sample Was Produced For: Hillsborough County Voter Education Campaign
• Date of Sample item: October 2020
• Target Audiences: General Population, Black/African American, Hispanic/Spanish Speakers, Young Voters
• Format: Media Buying Examples, Billboards, Bus Wraps, Social Media Ads, Gas Pump Digital, Airport Digital

National Museum of African American Music Black and Proud Campaign

• Program Objective: Drive awareness and education of contributions of LGBTIA audience to all genres of music.
• Client Sample Was Produced For: National Museum of African American Music
• Date of Sample item: June 2020
• Target Audience: MC and LGBTQIA audiences

3. Audio Clips

African Swine Fever Campaign, USDA APHIS

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Raise awareness about the African Swine Fever in Puerto Rico and the U.S. Virgin Islands. Communicate facts about ASF and how to prevent disease spread.
• Client Sample Was Produced For: U.S. Department of Agriculture Animal and Plant Health Inspection Service
• Date of Sample item: October – December 2021
• Target Audience: Hog producers/owners, international travelers, and other audiences in Puerto Rico and the U.S. Virgin Islands
• Format: 30s Radio PSAs, English & Spanish

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – January 2022 (contract continues to present day)
• Format: 30s Radio PSA Spanish, Podcast with María Elena Salinas – English

COVID -19 Public Education Campaign Native American

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures.
• Client Sample Was Produced For: US Health and Human Services
• Date of Sample item: May 2021
• Format: 60s Radio PSA

US Decennial Census 2020 – Native American Outreach Campaign

2020 Census

• Program Objective: Education, inform AIAN citizens about the 2020 Census and encourage them to fill out the Census form.
• Client Sample Was Produced For: US Census Bureau
• Date of Sample item: December 2019
• Target Audience: American Indian/Alaska Native

HHS COVID -19 Public Education Campaign African American Radio PSAs

COVID-19 Public Education Campaign

• Program Objective: Implement a national COVID-19 public education campaign to provide clear, accurate, and actionable information to educate the public about how to combat COVID-19 and the flu.
• Client Sample Was Produced For: U.S. Dept. of Health & Human Services (HHS)
• Date of Sample item: 2021
• Target Audience: Audiences most at risk: low-income communities, communities of color, rural audiences, and those over the age of 65.

Landing Pages

Juntos Sí Podemos, HHS COVID-19 Public Education Campaign

COVID-19 Public Health and Reopening America: Public Service Announcements and Advertising Campaign

• Program Objective: Increase vaccine confidence while reinforcing basic prevention measures. Increase vaccine uptake by communicating how and where to get vaccinated.
• Client Sample Was Produced For: The Office of the Assistant Secretary for Public Affairs (ASPA), Department of Health and Human Services (HHS)
• Date of Sample item: August 2020 – January 2022 (contract continues to present day)
• Url: juntossipodemos.hhs.gov

CDC Foundation Mis/Disinformation Campaign

• Program Objective: Support efforts to increase vaccine confidence and uptake for adults in Hispanic communities by assessing and combating social media misinformation and disinformation.
• Client Sample Was Produced For: CDC Foundation
• Date of Sample item: September 2021 – April 2022
• Target Audience: Hispanic/Latino
• Url: www.elbeacon.org/es | www.elbeacon.org

Salud a Nuestro Alcance – Centro de los Derechos del Migrante, Inc

Salud a Nuestra Alcance / Health Within our Reach

• Program Objective: Combat misinformation and promote full access to health at work among communities of frontline workers by creating and promoting a space where they can easily navigate to find useful information.
• Client Sample Was Produced For: Centro de los Derechos del Migrante, Inc. (under a cooperative agreement with US Centers for Disease Control)
• Date of Sample item: October 2021
• Target Audience: Migrant workers in the meat processing industry with an emphasis on the Mexican community
• Url: juntossipodemos.hhs.gov
• Languages: Spanish, Haitian Creole

Verizon “Linsanity” Campaign

• Program Objective: Promote Jeremy Lin’s “Linsanity” movie by developing a campaign around the movie’s opening, including opening night activation and a sweepstakes.
• Client Sample Was Produced For: Verizon
• Date of Sample item: August 2013
• Languages: Chinese, English, Korean

AARP Landing Page Chinese

• Program Objective: Broaden AARP’s visibility and programming to reach diverse Asian American audiences.
• Client Sample Was Produced For: AARP
• Date of Sample item: 2022
• Url: chinese.aarp.org
• Language: Traditional and Simplified Chinese

Washington State Department of Licensing’s ID2023 Campaign

• Program Objective: Increase Washingtonians’ awareness of the upcoming deadline to comply with the federal REAL ID law.
•  Client Sample Was Produced For: Washington State Department of Licensing
• Date of Sample item: 2022
• Urls: www.id2023wa.com/vi | www.id2023wa.com/ko | www.id2023wa.com/zh
• Language: Vietnamese, Korean, Simplified Chinese

Wisconsin Women, Infants, and Children (WIC) Mom Strong Campaign Landing Page

• Program Objective: Increase awareness of the WIC program and help pregnant women, new mothers, and young children eat well, learn about nutrition, and stay healthy.
• Client Sample Was Produced For: Wisconsin WIC
• Date of Sample item: 2021
• Target Audience: All women, especially moms, with a particular focus on African American and Hispanic women ages 18–35
• Urls: wicmomstrong.com
• Languages: English, Spanish

Wisconsin Department of Justice – School Safety Website

• Program Objective: School Safety Campaign – “Speak Up, Speak Out”, by establishing a brand for the statewide confidential threat reporting system for Wisconsin schools.
• Client Sample Was Produced For: The Wisconsin Department of Justice (DOJ) Office of School Safety (OSS)
• Date of Sample item: 2020
• Target Audience: Students, parents, and other key influencers in elementary through high schools
• Urls: www.speakup.widoj.gov

Department of Defense Suicide Prevention Office (DSPO) Suicide Awareness and Prevention Campaign

• Program Objective: DoD effort to raise awareness of suicide and the DoD’s and to prevent suicide among Service Members.
• Client Sample Was Produced For: DoD Defense Suicide Prevention Office (DSPO)
• Date of Sample item: October 2020
• Target Audience: Leaders and Service Members

5. Foreign Language Translations

SBA Translation Services (Transpacific)

SBA Covid-19, Restaurant Revitalization Fund (RRF), Community Navigators

• Program Objective: Templates for Navigators on Restaurant Revitalization Fund.
• Client Sample Was Produced For: SBA
• Date of Sample item: May 3, 2021
• Target Audience: Arabic, French, German and Russian Small business owners in America
• Languages: Arabic, French, German and Russian

Arabic

French

German

Russian