Case Studies Return to Cancer Screening

HCN supported ACS to create a pilot Hispanic initiative focused on in-culture integrated marketing approaches by and for Latinos in AZ, CA, FL and TX. The pilot was designed to garner immediate launch results as part of a longer-term strategy in parallel with the general market campaign. Digital approaches built awareness for both ACS and the Return to Screening initiative, fostering increased knowledge and understanding of the importance of regular cancer screenings.

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