We positively impact the lives of multicultural communities every day. We know this because we track and measure our communications strategies.
To ensure maximum impact, for selected campaigns we engage evaluators in association with UC Berkeley to conduct formative and summative evaluations and to use what we learn to adjust our communications campaigns to increase comprehension, cognitive retention, attitudinal shift, and affect measurable behavioral change.
We utilize Nielsen Ratings, Google Analytics, Facebook Insights, and audience surveys to provide analytical measurements of our audiences and their levels of engagement. We can provide detailed data on audience reach and engagement broken out by gender, age, and geographic location.
Our evaluations allow us to provide our sponsors and clients with comprehensive reports that illustrate the reach and impact of specified campaigns.