Case Studies Tobacco Cessation

For the Tips From Former Smokers®/Consejos de exfumadores® campaign, CDC ientified 5 priority Hispanic markets in Florida and Texas for HCN to reach Spanish-preferring smokers ages 18-54 with tobacco cessation messages and access to free quit help. HCN’s primary task was to repurpose CDC’s existing testimonials from Spanish-speaking former smokers, together with Spanish-proficient CDC subject matter experts, to create new radio strategies for delivery on HCN’s La Red Hispana local media networks.

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