Case Studies Driving Safety

Hispanic Communications Network (HCN) was one of the leading agencies working with the US Department Of Transportation (USDOT) on National Highway Traffic Safety Administration’s (NHTSA) annual seatbelt safety, distracted driving, and impaired driving ad campaigns. Our team was responsible for planning, designing, and executing culturally and linguistically relevant communications strategies to assist national and state traffic safety leaders in reducing road injuries and fatalities among Spanish dominant men ages 18 to 34 and deliver a high added value return for one of the federal government’s largest paid media campaigns.

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