Case Studies USDA Forest Service

HCN has a multi-year blanket purchase agreement (BPA) in place with the USDA Forest Service (FS) to deliver task orders designed to engage Latinx consumers and stakeholders in key FS programs. Sample national initiatives include Descubre El Bosque I Discover the Forest in partnership with the Ad Council; the Four Threats initiative including fire and fuels, urban-wildlife interface, non-point source pollution and invasive species; national holiday/Christmas tree harvest permits promotions; and, multiple initiatives with the National Urban and Community Forestry Advisory Council (NUCFAC) ranging from consumer education on the benefits of ‘working trees’ to engaging Hispanic community members in tree planting efforts with local Recreation and Parks Departments in key cities.

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