Services Impact Evaluation

FOCUS GROUP TESTING:

HCN works with Hispanic media and marketing evaluation specialists at the University of California – Berkeley School of Public Health to conduct focus group testing that captures qualitative and quantitative data, and measures efficacy of campaign messaging, materials and creative approaches.

A/B SOCIAL MEDIA TESTING:

Feature messages and materials online via A/B testing with Facebook paid ads for a comparative analysis using quantitative and qualitative engagement metrics.

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