Due to HCN’s unique position as a programming syndicator, our team of earned media specialists leverage existing relations with Spanish-language TV, radio, digital print media into pitch, secure and coordinate media tours on local, state, regional and national levels.
RADIO MEDIA TOURS (RMTs):
Feature interviews on popular radio shows across multiple markets. A spokesperson may conduct interviews from HCN’s AVRA studios in Washington DC or Miami; or, via any secure landline.
LOCAL MULTIMEDIA TOURS (LMTs):
Interviews in hyper-targeted market(s) encompassing radio, TV, print, and digital content popular with priority audiences. Typically requires on-location spokesperson interviews and on-site coordination by HCN’s media relations specialists.
NATIONAL MULTIMEDIA TOURS (NMTs):
For top-rated national network Spanish-language broadcast programs, HCN has a high success rate securing interviews for spokespersons on shows such as Despierta América and Un Nuevo Día, which have large, engaged audiences. NMTs require spokespersons to be in-studio, on-location in Los Angeles or Miami with 1-2 or HCN’s media relations experts.
Development and distribution of pitch materials, including press releases, media advisories, spokesperson bios, fact sheets, sample interview questions.
SPOKESPERSON MEDIA TRAINING:
Preparation and training to ensure spokespersons are trained and prepared to provide articulate, accurate and organized interviews with Spanish- and English-language media.