Employment: Part-Time 20hr/week (Independent Contractor)
Location: Remote
HCN seeks an innovative, experienced Digital Marketing & Content Manager to play a pivotal role in shaping and executing the digital marketing strategy for Melanin Thriving. Melanin Thriving exists for one sole purpose: to improve quality of life for Black and African American communities.
You will be responsible for overseeing the brand, marketing, and content initiatives across our website and various social media channels. This role requires a strategic thinker with a creative mindset, capable of driving brand awareness, engagement, and conversion through digital platforms. The position also requires a hands-on content producer who is able to create a regular pulse of content on health, culture, financial literacy, environment and education that speak to the hearts and minds of our priority Black/African American consumer audiences.
The majority of Melanin Thriving content is non-sponsored and driven by your editorial calendar, which highlights your ability to identify issues, topics and creative approaches that will strongly resonate with the needs and desires of our consumer audiences. When working with our mission-driven client sponsors (government agencies, nonprofits, philanthropy, commercial CSR for consumer education), the unique skill to identify, produce integrate approaches that work for both our sponsors and our audiences is of critical importance.
In this role you will:
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive a strong following with quality community engagement.
- Produce, manage and curate engaging content across the website and social media channels, ensuring consistency in messaging and brand voice.
- Monitor and analyze key performance metrics to assess the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
- Collaborate with cross-functional teams, including HCN’s Digital, Creative/Production, Client Success and Business Development Departments, to align digital initiatives with overall business goals.
- Identify creative content and tactical approaches to monetize the platform to generate revenue from clients/sponsors who share our mission.
- Stay abreast of industry trends, digital marketing best practices, and emerging technologies to implement innovative and effective strategies.
- Oversee the development and execution of client-sponsored and non-sponsored campaigns to nurture leads and enhance audience retention.
- Manage social media accounts, producing and publishing content, fostering community engagement, and responding to inquiries and feedback.
- Implement SEO strategies to optimize website content for search engines and improve organic visibility.
- Collaborate with external partners and content contributors to enhance the impact of digital marketing initiatives.
- Manage budget by following KPIs and ROI for client-sponsored and non-sponsored digital marketing campaigns and initiatives.
Experience/Skills:
- Bachelor’s degree in marketing, communications, business, or a related field.
- 3 years of proven experience in digital marketing, with a focus on brand management and content creation for both websites and social media serving priority Black/African American audiences.
- Strong understanding of digital marketing tools, analytics, and platforms.
- Exceptional written and verbal communication skills.
- Creative thinker with a keen eye for design and storytelling.
- Proficient in SEO, SEM, and other digital marketing techniques.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical and problem-solving skills.
- Familiarity with industry trends and best practices.
- Experience with project management tools and collaboration platforms.
How to Apply:
Submit a customized letter of interest outlining your unique value proposition to HCN / Melanin Thriving, as well as your CV, references, and links to digital and social media from your professional or personal portfolio via careers@hcnmedia.com with the subject line: MT Digital Marketing & Content Manager. Please also send your hourly rate.