Team Luisa Arbeláez

Digital Marketing Specialist

Luisa is proficient in social media, SEO, and paid media, who specialize in crafting personalized campaigns to engage specific audiences. Her focus lies in enhancing brand visibility amidst competitive digital environments, underpinned by their grasp of consumer behavior and market dynamics. Luisa adeptly adapt strategies to evolving requirements, seamlessly transitioning between content creation, performance-oriented ad campaigns and delivering measurable results.

Before joining HCN, Luisa has worked for the government and other spanish top media companies with focus in social media.

Luisa, hailing from Manizales, Colombia, holds a degree in Social Communication and Journalism. She furthered her education by earning a Master’s degree in Data Marketing Communications from West Virginia University. In her free time, she enjoys traveling, watching films, playing guitar and participating in soccer and volleyball leagues.