Digital Marketing Director
Vianel has a 12-year track record developing and executing digital marketing plans and strategies for non-profit, government, and private sector clients, ranging from health and safety to telecommunications, food, tourism, and automotive industries. She designs and implements marketing strategies aligned with business targets. Vianel designs digital campaigns to increase social media promotional outreach and traffic by generating innovative ideas to promote client’ brands with cost-efficiency and high ROI. By developing an intimate understanding of each client’s core businesses and Latino audiences, she develops campaigns with solid solutions incorporating SEO, PPC, SEM, and social media marketing as well as digital media planning and buying.